CampaignOverview (2) (1)

‘Sport is Never Done’ is a kids’ led campaign that focuses on the importance of movement and sports through their perspective. Amplifying the message that sports is fun and inclusive, and moving away from traditional rules to more laughter and play, we want to get kids to move, have fun and re-imagine sports through key experiences and sports in the region.

dance (1)

Riyadh, KSA


Dubai, UAE